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Performance Marketing and Measurement

Know exactly which ads make you money.

We build measurement systems that connect every conversion, lead, and dollar of ad spend to real revenue. Reliable tracking and attribution for businesses and agencies.

Where Every Signal Counts

Live signaltracking
98.6%
Captured
+34%
Recovered
9.1/10
Match
Implementations
500+
Implementations
Agency Partners
25+
Agency Partners
Countries
21
Countries
Certified Partner
Stape
Certified Partner
The problem

Your tracking is probably lying to you.

You cannot fix what you cannot measure. When measurement breaks, every decision downstream is a guess.

Tracking breaks silently

iOS restrictions, ad blockers, and cookie loss strip 20 to 40% of your conversion data. Nobody gets an alert.

No clear view of revenue

Most businesses run ads across 5+ platforms with no idea which ones generate real revenue, only clicks and form fills.

Budget follows bad data

When campaigns optimize on broken numbers, you scale the wrong ads and pay more for worse results.

Platforms we work with

  • Google Ads
  • GA4
  • Google Tag Manager
  • Stape
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • LinkedIn Ads
  • Microsoft Ads
  • HubSpot
  • GoHighLevel
  • Pipedrive
  • Salesforce
  • Klaviyo
  • Shopify
  • WooCommerce
  • BigCommerce
  • Squarespace
  • Kajabi
  • Webflow
  • WordPress
  • CallRail
  • Zapier
  • Make
  • Google Ads
  • GA4
  • Google Tag Manager
  • Stape
  • Meta Ads
  • TikTok Ads
  • Snapchat Ads
  • LinkedIn Ads
  • Microsoft Ads
  • HubSpot
  • GoHighLevel
  • Pipedrive
  • Salesforce
  • Klaviyo
  • Shopify
  • WooCommerce
  • BigCommerce
  • Squarespace
  • Kajabi
  • Webflow
  • WordPress
  • CallRail
  • Zapier
  • Make
How it works

A clear path from audit to clean data.

No black boxes. You know what we are doing, why, and what to expect at every step.

01

Free audit

We review your current tracking and attribution, then show you exactly what is broken and what it costs you.

02

Measurement plan

A custom plan with a clear scope, timeline, and pricing. No jargon, no surprises.

03

Build and verify

We build, test, and verify every event and conversion before handover. Nothing ships untested.

04

Monitor and optimize

Ongoing monitoring, reporting, and optimization so your data stays clean as platforms change.

Why it matters

Clean measurement pays for itself.

When your data is right, every part of your marketing works harder. Here is what changes.

20 to 40%
of lost conversions recovered

Server-side tracking captures data that iOS, ad blockers, and cookie loss strip from browser tracking.

Clean data
feeds Smart Bidding

Accurate conversions train Google and Meta algorithms to optimize toward real customers.

Real ROI
proven to stakeholders

Connect ad spend to closed revenue so you can defend and scale what works.

Lower CPA
from better signal

When platforms learn from clean conversions, cost per acquisition comes down.

Proven results across 500+ projects

Real outcomes from conversion tracking and attribution work for agencies and businesses.

Average increase in lead conversion rate
45%
Average increase in lead conversion rate
Data recovered from iOS 14+ privacy changes
67%
Data recovered from iOS 14+ privacy changes
Average ROI improvement after tracking setup
156%
Average ROI improvement after tracking setup
Time saved on manual lead management
60%
Time saved on manual lead management
Reduction in customer acquisition cost
40%
Reduction in customer acquisition cost
Lead visibility and tracking accuracy
100%
Lead visibility and tracking accuracy
Increase in qualified leads per campaign
32%
Increase in qualified leads per campaign
ROAS improvement with server-side tracking
28%
ROAS improvement with server-side tracking
ROI calculator

See what accurate tracking is worth.

Adjust your numbers to estimate the revenue you could recover with reliable tracking and cleaner optimization.

Your current metrics

$5,000
2.0%
$500
50%

With accurate tracking

Monthly leads
20 to 44
Monthly revenue
$21,850
Additional revenue per month$11,850
Annual impact$142,200

Estimate only. Assumes an average cost per click of $3, tracking accuracy of 95% after setup, and a 15% optimization uplift from cleaner data. Your real numbers will vary.

Proof

Real systems, real revenue clarity.

A look at how we build measurement for lead generation, ecommerce, and home services businesses.

Digital marketing agency, USA

Lead gen agency, full funnel tracking

Problem
Leads came from multiple ad platforms with no proper attribution. The agency was losing 40% of its lead data.
What we did
We implemented server-side GTM with Stape, HubSpot CRM integration, and offline conversion tracking across every platform.
Result
45% improvement in lead attribution accuracy, 32% more qualified leads, and 28% lower cost per lead. Delivered in 8 weeks.
  • Google Ads
  • Meta
  • TikTok
  • HubSpot
  • GTM Server-Side
Shopify store, UK

Ecommerce store, enhanced conversion tracking

Problem
iOS 14 privacy changes caused 45% data loss in GA4 and Meta. Post-purchase events were not being tracked.
What we did
We set up server-side tracking with first-party cookies, enhanced conversions, and Consent Mode V2.
Result
Recovered 67% of lost conversion data, improved ROAS by 28%, and raised pixel accuracy to 98%. Delivered in 6 weeks.
  • Shopify
  • GA4
  • Meta Ads
  • Google Ads
  • Stape
B2B SaaS, Canada

B2B SaaS, call and booking tracking

Problem
No visibility into phone calls and booking conversions from ads. The team spent $50K per month with no clear ROI.
What we did
We implemented call tracking with CallRail, booking conversion tracking, and CRM sync with GoHighLevel.
Result
Uncovered $150K in previously untracked revenue, improved ROI by 156%, and cut cost per qualified lead by 42%.
  • Google Ads
  • GA4
  • CallRail
  • GoHighLevel
  • Zapier
For agencies

White-label tracking for agencies that want it done right.

We are the behind-the-scenes measurement team for 25+ marketing agencies. You sell the results, we make the tracking reliable.

  • We work under your brand, on your timeline
  • You keep the client relationship
  • Advanced tracking delivered without the overhead
  • Clear documentation your team can stand behind
Md Zubayer Islam, Founder and Director of ZI Signalwise
The founder

Md Zubayer Islam

Founder and Director

Marketing Attribution, Conversion Tracking and Server-Side Tracking Specialist, based in Dhaka, Bangladesh. Zubayer has built measurement systems for businesses and agencies worldwide, with a focus on making advanced tracking both accurate and easy to understand.

  • 500+ implementations
  • 25+ agency partners
  • Stape Certified Partner
  • 5.0 on Upwork, 100+ reviews
  • Verified on Clutch
  • Google Knowledge Panel
Trusted by

Agencies and businesses that count on us.

A selection of the agencies and business owners we have built tracking and attribution systems for, across the US, Canada, Europe, and beyond.

GR
George Roros
Founder, Volume Up Agency, LLC

Full-Funnel Conversion Tracking

United States
AB
Alvaro Berrios
CEO, Alvaro Berrios Digital

Google Ads and Meta Tracking

United States
JE
John Eberhard
Owner, Eberhard Media Marketing Agency

Server-Side Conversion Tracking

United States
JC
Joe Commisso
Owner, North View Homes Inc.

Real Estate Lead Tracking

Canada
AO
Alex O Connor
Founder, Odyssey Projects Agency

Multi-Platform Conversion Tracking

New Zealand
GC
Gokhan Cetintas
Performance Marketing Manager, Nerd

Performance Marketing and Tracking

Türkiye
CF
Carles Fos
CEO and Founder, LeadFluence Agency

Lead Generation and Conversion Tracking

Spain
FS
Fraan Stoll
Owner, Chassis Depot LLC

Automotive Tracking and PPC Management

United States
DP
Dov Phillips
Owner, Inspiring Wellness

Wellness Tracking and PPC Ads

New Zealand
SM
Santiago Mora
Growth Marketing Expert

Growth Marketing and Attribution

Spain
Credentials

Trusted by agencies and businesses.

Industry certifications and a proven track record behind every engagement.

Stape Partner

Certified Google Tag Manager server container expert.

Top Rated Plus

Upwork Top Rated Plus talent with 100% client satisfaction.

500+ Projects

Over 500 conversion tracking projects delivered.

100% Satisfaction

Consistent 5-star reviews from agencies and businesses.

Questions

Answers before you ask.

Still unsure about something? Book a free audit and we will walk through it with you.

  • GTM is the foundation of modern conversion tracking. We configure your web container with clean triggers, tag sequencing, and a structured data layer, then map events for form submissions, calls, bookings, and purchases. Everything is tested in Preview mode before it goes live.
Free resource

Conversion Tracking Audit Checklist

The same checklist we use to audit 500+ tracking setups. Covers Google Ads, Meta, TikTok, GA4, server-side tracking, and CRM integration.

  • 50+ checkpoints for a complete tracking audit
  • Platform-specific validation for Google, Meta, and TikTok
  • Server-side tracking verification guide
  • CRM and offline conversion sync checklist
  • Attribution model comparison framework

Get your free checklist

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Stop scaling ads on broken tracking.

Book a free audit and see exactly what your current setup is missing, and what it costs you.