Case studies

Measurement that holds up in the real world.

A selection of client builds across industries and platforms. Exact metrics are being added as each client approves them.

Digital marketing agency, USA

Lead gen agency, full funnel tracking

Problem: Leads came from multiple ad platforms with no proper attribution. The agency was losing 40% of its lead data.
What we did: We implemented server-side GTM with Stape, HubSpot CRM integration, and offline conversion tracking across every platform.
Result: 45% improvement in lead attribution accuracy, 32% more qualified leads, and 28% lower cost per lead. Delivered in 8 weeks.

Google Ads
Meta
TikTok
HubSpot
GTM Server-Side

Shopify store, UK

Ecommerce store, enhanced conversion tracking

Problem: iOS 14 privacy changes caused 45% data loss in GA4 and Meta. Post-purchase events were not being tracked.
What we did: We set up server-side tracking with first-party cookies, enhanced conversions, and Consent Mode V2.
Result: Recovered 67% of lost conversion data, improved ROAS by 28%, and raised pixel accuracy to 98%. Delivered in 6 weeks.

Shopify
GA4
Meta Ads
Google Ads
Stape

B2B SaaS, Canada

B2B SaaS, call and booking tracking

Problem: No visibility into phone calls and booking conversions from ads. The team spent $50K per month with no clear ROI.
What we did: We implemented call tracking with CallRail, booking conversion tracking, and CRM sync with GoHighLevel.
Result: Uncovered $150K in previously untracked revenue, improved ROI by 156%, and cut cost per qualified lead by 42%.

Google Ads
GA4
CallRail
GoHighLevel
Zapier

Real estate brokerage, Australia

Real estate agency, lead gen optimization

Problem: High lead volume of 500+ per month, but only 8% converted to viewings, and there was no lead scoring system.
What we did: We built CRM automation in Pipedrive, lead scoring, and full-funnel tracking with automated follow-up.
Result: 40% more qualified leads, 25% better lead-to-viewing conversion, and 35% more closed deals.

Google Ads
Pipedrive
Email Marketing
Lead Tracking
Make

Online coaching platform, India

Coaching business, offline conversion tracking

Problem: Enrollments came from website, email, WhatsApp, and calls. The business spent $8K per month with unclear ROAS.
What we did: We set up offline conversion tracking, WhatsApp Business tracking, and Stripe payment integration.
Result: 100% visibility into the customer journey, 35% lower acquisition cost, and 52% more repeat enrollments.

Meta Ads
GA4
Stripe
Zapier
WhatsApp Business

Digital agency network, Europe

Agency network, multi-client tracking infrastructure

Problem: Managing tracking for 20+ clients across industries. Each client had inconsistent tracking and data quality issues.
What we did: We built a scalable server-side GTM infrastructure on Stape with client-specific configs and a standardized data layer.
Result: 60% faster implementation, 99% data accuracy across all clients, and cross-client benchmarking.

GTM Server-Side
Stape
Multiple CRMs
Analytics
Looker Studio

Want results like these for your business?

Start with a free audit. We will show you what is broken and what fixing it is worth.

Book a Free Audit or message us on WhatsApp